Brand design | VacuVita

My personal task was to design a logo that complements the sparse, elegantly rounded and friendly looking product design. Ease of use, as well as preserved freshness are the main assets to be reflected in the logo design. Simplicity: I designed an simple typographic image (monospaced and no serif) with as little additions as possible while maintaining legibility.  Freshness and vitality: I chose subdued colours that match the colour scheme of the VacuVita product range. To emphasise vitality and freshness (preserved by the product), I added a subtle green colour especially to the 'Vita' in VacuVita. The visual accent: In order to add a visual accent, I blended a ‘fresh’ double leaf into the ‘I’. This also happens to be the syllable that bears a ‘heightened’ accent when pronouncing the brand name: “va· cu· VI· ta”.  The dimension of pronounciation is also illustrated by depicting the leaf accent (and the 'I' attached) slightly higher than the rest of the letters. And this also adds a subtle 'thin-aired' (vacuum) lightness to the design.